Softer ways studio
Website Strategy &
Showit Customization
Services
Your Website Should Work for You—Not the Other Way Around
If your website feels outdated, off-brand, or like a never-ending DIY project, you’re in the right place. I help creative entrepreneurs, service providers, and heart-led businesses build strategic, soulful websites that not only look stunning but also convert—without the tech overwhelm.
Whether you need a custom Showit site, a refresh of your existing one, or an easy-to-edit template, I’ll help you create a digital home that feels like you—elevated, effortless, and aligned.
Limited-Time Beta Pricing → Save 30-40%
start your glow-up
Limited Beta Price: $800
(Normally $1,200+)
- Full template customization (fonts, colors, images, and layout)
- Basic SEO setup + mobile optimization
- Up to 5 pages customized
- 30 Days of post-launch support
- Virtual walk-through screen share session & training
Add-Ons:
- Extra Pages: $150 per page
- Blog setup + SEO framework: $350
- SEO audit + fixes: $400
Includes:
For creatives who love a polished aesthetic but don’t want to start from scratch. Choose a template and I’ll customize it to fit your brand.
Already have one you love, but don't want the hassle of DIYing it? No problem. I'll work with any template you have (even if it's not from my shop) and update your site to perfectly match your brand.
Showit Template Customization
the soft glow-up
Limited Beta Price: $1,500
(Normally $2000+)
- Custom website build on Showit OR migration of current site to Showit
- Up to 6 pages
- Brand and aesthetic update (colors, fonts, visual consistency)
- Website strategy session & mapping
- Copywriting assistance
- Matching Wordpress blog pages
- Layout optimization for better UX and flow
- Strategic CTA placement
- Basic SEO improvements
- Mobile optimization
- 30 days of post-launch support
- Virtual walk-through screen share session & training
- Extra Pages: $150 per page
- Blog setup + SEO framework: $350
- SEO audit + fixes: $400
Includes:
Strategizing your current website problems and solving them with a creative and gorgeous new design to target your ideal audience and get the clients you deserve. For creatives with an existing website that needs a full strategic, aesthetic, and functional upgrade.
Whether you're already on Showit or moving from a different platform, I'll help you get everything in place with a custom design thats perfect for your needs.
Full Website Refresh
THE redesign
start your refresh
"Truly the best investment you can make in your brand!"
"She was an absolute joy to work with from start to finish. Stacey is incredibly creative, detail-oriented, and truly knows her craft. I’m not the most Showit-savvy person, but she made the entire process feel seamless and easy. She guided me through everything, offered thoughtful suggestions, and problem-solved along the way with so much confidence and clarity.
Beyond the design itself, she went above and beyond by migrating my WordPress blog, moving over all of my existing content, and redesigning things like my pricing pages, questionnaires, and outfit guides to align beautifully with my new brand. She also helped optimize my SEO, which was something I had no clue about, and made it feel approachable and taken care of.
The end result is a website I am completely in love with. It feels modern, elevated, and so me, and I’ve already received so many kind compliments on it. If you’re a creative looking for a website refresh or full rebrand, Stacey is your person! Truly the best investment you can make in your brand!!"
-Laura, Laura Ann Miller Photography
Hi, I’m Stacey—the creative behind Softer Ways Studio. With a decade of experience in photography, design, brand strategy, and content marketing, I know how essential it is to have a website that feels like home—and works like a dream to get clients to find you and book you. My goal? To help creative entrepreneurs build a lasting online presence without the headache of tech struggles or endless DIY and social media hustle.
Let’s build something beautiful together.
Meet Your Designer
photographer, web designer, introvert, and lover of gentle and beautiful things.
Frequently Asked Questions
04. Will my site be mobile-friendly and SEO-optimized?
Yes! I ensure your site looks amazing on mobile and optimize it for basic SEO best practices (like page titles, descriptions, and image alt text).
05. What happens if I need more than what’s included in the package?
I can always add custom pages, integrations, or extra revisions for an additional fee. Let’s chat about what you need!
06. Do I need professional branding before we start?
Not necessarily! If you have a logo, colors, and fonts you love, we’re good to go. If you need help defining your brand’s aesthetic, I can offer guidance or recommend resources.
03. How long does the process take?
Most Template Customizations are completed in 1-2 weeks. Full Website Refreshes typically take 3-4 weeks depending on complexity. This timeline reflects my detail-oriented, make-sure-it's-perfect process to get you the site of your dreams!
02. How do I know which service is right for me?
If you already have a Showit template but need it customized to fit your brand, the Template Customization service is perfect. If your website needs a full refresh, better functionality, or a platform migration, go for the Full Website Refresh.
01. What platform do you work with?
I specialize in Showit—a highly customizable, drag-and-drop website platform perfect for creatives. If you’re on Squarespace, Wix, or WordPress, I can help you migrate!
let's chat
I get it—you’re not just looking for a pretty website. You need a site that reflects your brand’s essence, resonates with your dream clients, and actually works behind the scenes to grow your business.
When we work together, you’ll get:
✨ A Brand-First Approach: Your site will feel uniquely yours—even if it starts with a template.
✨ Strategy Meets Aesthetic: Beauty and brains. Your website will be designed to convert.
✨ Tech Made Simple: No stress. I handle the backend so you can focus on what you do best.
✨ Beta Pricing = High Value: Limited-time rates while I refine my services.
